My work

AI agents in clinician credentialing

Written and designed in my founding go to market role at an early stage healthcare workforce startup. How a national staffing firm cut manual credentialing work using AI agents embedded in the tools its team already used. 34,705 agent actions, 1,570 requirements verified, and 56 percent of the verification work happening outside business hours.

The PDF keeps the original design. Customer name, company name and the people quoted have been removed, and the photographs replaced.

Founding go to market positioning and sales collateral

In a founding go to market role at a pre seed healthcare workforce startup. The category story, the customer proof program, and the one page sales briefing below, which explains an agent system to a staffing executive in about thirty seconds.

Company, founder and customer names removed, logos and portraits replaced.

Automated lead routing at global scale

I own the automated routing pathways behind Contact Sales CTAs at Microsoft. Standard and event driven contact requests, customer service transfers, internal referrals and bot originated leads, feeding a $100M FY26 pipeline and more than 151.6K qualified leads across 70 countries.

AI prompts for MBA applicants

A LinkedIn newsletter of prompt recipes for business school applicants, including a series on applying behavioral economics concepts to application essays, with the full prompt architecture published so readers can adapt it.

Series A fundraise media strategy

The deck I presented to win and run the HomePace Series A announcement. Sixteen slides covering project goals, a six week execution timeline broken down week by week, a tiered reporter target list across national, specialized and local outlets, and a candid read on what could go wrong. The campaign that followed earned seven placements, including Business Insider and Axios.

Individual reporter names and the pricing slide are withheld in this public version.

Public relations and social media strategy proposal

A full engagement proposal for Hoskin Capital, covering four pitching lanes from consumer to cryptocurrency, a set up timeline, month by month process steps, a four month pitching theme calendar built around real financial observances, target events and awards, and three retainer tiers scoped by deliverable.

Retainer tiers show deliverables without the dollar figures.

Public relations strategy proposal

A leaner freelance proposal for Radlett Capital. Quarterly coverage goals stated with an honest caveat that coverage is never guaranteed, a six week ramp, a volume commitment of 50 pitches and applications a month, and a tiered reporter target list across national, industry and local outlets.

Reporter names and the hourly rate are withheld.

Messaging and positioning framework

The document that keeps a product's story consistent everywhere it appears. Positioning statement, call to action, tagline, then the same argument at 50, 100 and 150 words, plus messaging pillars, audience beliefs, competitive framing, and the words we use and avoid.

Written from scratch for an invented product, since the ones I build at work belong to my employer.

Social software strategy, a six week stand up

A founder led firm with a fast growing following and no infrastructure behind it. A sequenced six week plan to choose a platform, configure monitoring, and get calendar and analytics templates running, with a costed vendor comparison and the logic for choosing between tiers.

Social media strategy update for a $2.8B RIA

Reopening a plan that COVID and a summer of social unrest had put on hold. Two recommendations came out of it. Get employees sharing on LinkedIn inside a compliance framework they trust, and make the firm's expertise visible instead of implied.

Client anonymized.

Homebuyers could get down payment help if they give up equity

The anchor placement from a fintech Series A campaign I ran. I wrote the release, built the media list and did the outreach. Seven placements followed, including Axios, Inman, FinLedger and GlobeSt.

HomePace Series A announcement

The release behind that campaign, written to give a reporter the story rather than the company's preferred adjectives.

Trelora doubles its national footprint

A five market expansion announcement for a fair fee residential brokerage, led with the consumer savings rather than the corporate footprint, and built around a Chipotle co CEO's endorsement.

This is how you can stress test your retirement savings

I wrote the pitch that landed my client, a retirement income planning platform, in Forbes, positioning its founder as a source on stress testing retirement plans.

Choosing to rent or buy

Placed my brokerage client's CEO as the expert voice in a Fox Business personal finance piece on home affordability.

Inside Gen Z's soft saving movement

Nate Hoskin quoted as an expert source on how younger savers weigh present comfort against future security.

Earned media and PR portfolio

The complete compilation, including placements in ThinkAdvisor and Inc. and the press releases behind them.

Articles are reproduced in full for portfolio review only. Copyright remains with the original publishers.

Colorado securities commissioner's qualifications and enforcement record called into question

One of eight stories I wrote investigating the appointment of Colorado's top securities regulator. The reporting drew on more than 100 pages of public records and interviews with two former securities commissioners. The commissioner resigned and the appointment process changed.

Inside the efforts to improve SBA lending to Colorado women and minorities

I obtained ten years of Small Business Administration 7(a) loan records through a public records request and analyzed them by race, ethnicity and gender. Women led businesses were 36.6 percent of Colorado businesses and received 18 percent of the loans.

How Fuqua helped turn my entrepreneurship dreams into a reality

A feature I wrote for the Duke MBA student blog about founding MAV Media and Messaging while at Fuqua.

Monthly social content calendar for an RIA

A full month of paired Facebook and LinkedIn posts for an independent registered investment advisor, written so a compliance reviewer could approve the whole month in one pass.

Client anonymized.

Four channel calendar for a 529 plan

One message, four audiences. LinkedIn, Facebook, X and Instagram copy written separately rather than copy pasted, with frame by frame Story direction built into the calendar.

Client anonymized.

Full clip archive

Bylines from the Denver Business Journal, The Fayetteville Observer, Bizwomen and elsewhere.